DRM as it currently exists isn’t helpful for anyone regardless of his or her place in the music field. The artists, recording companies, delivery services and finally the consumer are all being held back in one way or another.
I’m all for the artists and recording companies getting paid and I even support DRM protected music. What I’m against is the current system where there are multiple implementations of DRM. Such as Apple’s FairPlay and Microsoft’s PlaysForSure, and if it wasn’t enough to have a different format for each company Microsoft has started yet another with their new Zune player.
For 2006 digital music sales accounted for 10 percent of total sales and were up over 100 percent from the previous year. Even with this growth the increase was far less than in 2005 when sales were up close to 300 percent. Clearly DRM is holding back the growth of digital music and if done properly increased revenues.
Based on the current environment I don’t support DRM music and see no reason to purchase restricted music. Why should one when you can purchase the same music for less, at a higher quality, and have unrestricted access to it? Not to mention knowing for a fact that whatever music player or system you decide to use in the future will be able to play your music.
I believe the music industry needs to select one universal DRM format and only license their music accordingly. The music services, music player makers and everyone else will have no option but to support the format. Instantly the music you download will be freed for you to enjoy no matter what type of music player you own.
With that roadblock removed the industry could turn to more important issues. I see fixing DRM as the first of three roadblocks to digital music success. The second is offering higher quality. If you are going to replace CDs let’s not replace them with an inferior product. Sure 128kbps might be fine for your iPod but it’s not for any serious listening. Finally there needs to be an easy to use online database of purchased digital music. One where you can download your previously purchased music should the need arise for any number of future reasons.
Since I don’t see the above getting resolved any time soon there is one feature of online music I whole hardly support. That is music leasing. For around $10 a month you can have instant access to millions of tracks. Now music leasing could stand to resolve a lot of the issues covered here themselves although since it’s leasing I’ll let them worry about the issues and I’ll simply enjoy the music.